FEATURES OF BUSINESS COMMUNICATION IN SOUTH KOREA AND RUSSIA: COMPARATIVE CHARACTERISTICS

Abstract

The article is devoted to a comparative analysis of the features of business communication in South Korea and Russia. The purpose of the study is to analyze the cultural, social and economic factors influencing business communication in these countries. Aspects such as the hierarchy of relationships, the degree of formality of communication, perception of time and space, ways of decision-making and conflict resolution are analyzed. Special attention is paid to differences in negotiation styles, conflict management, and corporate ethics. The paper focuses on adapting communication strategies to the specific conditions of each country. The importance of understanding the cultural characteristics of partners for successful international cooperation is emphasized. The research methods are descriptive method, comparative analysis. The results show that the Korean approach focuses on respect and formality, while in Russia, directness and openness are more common. This knowledge will help improve cooperation between countries. The article is of interest to experts in the field of business communication, international relations and management.