DEVELOPMENT TRENDS OF THE TOURISM BUSINESS IN THR IRKUTSK REGION

Abstract

Abstract. The tourism business in the Irkutsk Region is demonstrating steady growth, but faces a number of
challenges and needs to adapt to modern trends. The effective use of the region's unique natural and cultural
heritage to attract tourists and ensure the sustainable development of the industry is of strategic importance.
Solving this problem requires a comprehensive approach and can be considered in operational, tactical, and
strategic aspects.
In the short term (operational level), it is necessary to focus on improving the quality of service and
expanding the range of offered tourist products. In the medium term (tactical level), it is important to develop
tourism infrastructure, including transport accessibility, hotel stock, and entertainment facilities. This can be
achieved through attracting investment, implementing targeted programs, and public-private partnerships. Special
attention should be paid to the development of ecological and ethnographic tourism, which will not only attract a
new audience, but also preserve the unique natural and cultural resources of the region.
In the long term, it is important to create a sustainable tourism development system based on the principles
of environmental responsibility, social justice, and economic efficiency. This requires a comprehensive approach,
including the development of a long-term tourism development strategy, training qualified personnel, introducing
innovative technologies, and creating a favorable business environment. The use of digital technologies,
personalized offers, and the development of online platforms can significantly increase the attractiveness of the
region for tourists.
Ultimately, the sustainable development of the tourism business in the Irkutsk Region is a strategic task that
requires coordinated efforts from the government, business, and local population. By working together, the Irkutsk
Region can become one of the leading tourist destinations in Russia, ensuring the socio-economic prosperity of the
region and the preservation of its unique heritage.