RESEARCH ON INTERCULTURAL COMMUNICATION IN THE INTERNATIONAL DISSEMINATION OF TRADITIONAL CHINESE MEDICINE CULTURE

Abstract

Under the background of China’s cultural development strategy, the international dissemination of Traditional Chinese Medicine (TCM) culture has become a vital pathway to enhance global cultural influence. This study examines the current status and challenges of TCM cultural communication across borders, focusing on issues such as inaccurate terminology translation, cultural misunderstandings, and insufficient intercultural communication strategies. Utilizing cross-cultural communication theory and literature analysis, the research highlights the necessity of constructing a dynamic, multimodal TCM terminology database and improving intercultural competence among practitioners. Key recommendations include standardizing terminology through collaborative translation, integrating multilingual languages for terms translation, and addressing cultural gaps in non-verbal communication. The findings emphasize the importance of aligning TCM’s philosophical concepts with global medical frameworks while preserving cultural authenticity. By proposing practical solutions for terminology harmonization and cross-cultural adaptation, this study aims to bridge communication barriers and promote TCM as a medium for intercultural dialogue, ultimately contributing to the global recognition of Chinese traditional wisdom.